Welcome 201 8 with all new hopes, determination and will to move ahead. To be a successful Entrepreneur, Your Business website must be Ranked Higher. No Traffic means No Business. Just Follow these Best 7 SEO tips and tricks for 2018 to increase traffic, ranking and hence your business.
Google algorithms are changing very fast and accordingly SEO efforts are to be aligned with changing scenario. There is no alternative to writing great and unique content but without good SEO techniques, It would be difficult to rank. You must synchronize both to enhance your online visibility and Business.
Best 7 SEO tips and tricks for 2018 follows.
Site Loading Time – Fix Slow Loading Web Pages
How many times have you moved away from the slow loading website and rather searched for other website providing similar contents?
While designing website, you may be tempted to add great Pictures, Banners or videos etc. on your website. All these are essential to creating an attractive post and overall appeal to the visitor but increase the loading time. Therefore it is quite necessary to maintain a balance between these essentials. Visitors normally move away from the site if it is taking a long time to load or performance is on par with expectation. This is more important for users accessing site on mobile as mobile lack memory and fast speed.
Do you feel that Google and other search engines won’t know that visitors are moving away to some other faster websites leaving the slow website? Don’t you think that fast loading websites will be ranked ahead of slow loading websites?
Therefore to maintain a balance between Contents and Features, try to use compressed images as well as limit the number of Plugins.
Spam tactics for backlinks – Blackhat SEO
How Many Times Have You come across the advertisement like “buy Backlinks packages” for $5 or for buying an automated software for article generation or article spinning?
Old-timers still feel that there are plenty of ways to cheat the search engines by using Blackhat techniques for acquiring backlinks and traffic. With the change of algorithm over last few years Google will immediately know about the purchased backlinks or paid traffic since these would suddenly have an impact on the traffic but bounce rate will also increase tremendously.
You must not build so many backlinks to achieve ranking. Instead of getting un authoritative links from Spammers, try to build authoritative links your self over a period of time. You may approach the authoritative niches in your domain and may request them for a link to your site.
Content is the King – Always
Content is still the king and will remain forever. Search engines always give priority to the natural content. Do not worry even if you are not a writer.People will visit your website to take help on the subject of your niche and not to observe your writing skills.
You are building a website to help the community in your niche and when people land up on your post, it is because they are looking for a solution to their problems. Therefore your post must have the content related to the title of your Post and to the Focused Keywords. Your website or post should provide the right solution and help to the visitors. People don’t like to waste time on useless contents.
Many new entrants often get confused about the length of the Post. Some of the so-called gurus advise that the article should have minimum 500 words. But in my opinion, your goal should be to provide value to the people visiting your website. If the topic needs 1500 words, Let it be. If you are targeting to write 500 words only per article, then you will always be concentrating on the length rather than concentrating on the quality of contents.
You must define your goals in terms of providing a solution to the visitors and not on the counting.
Too many advertisements– Distract the visitors
Don’t distract the visitor with too many advertisements on your page. You want them to stay on your page rather than clicking and leaving the website. Your aim to help people in their buying decision can only be achieved if they read your article and get satisfied. Keep your site Clean.
Be mobile friendly- Get More Traffic
Mobile users number have grown too much and are further growing a rapid pace. Most of the youngsters spend lots of their time on mobile. If your website is not mobile responsive, the bounce rate will increase. Google has modified its algorithm in favour mobile-friendly sites and sites those were performing well earlier, have lost their rankings as they weren’t mobile-friendly.
Meta tags – Helpful for SEO and Ranking?
People browsing your website may not be able to see the Meta Tag as they are part of codes only and are hidden. Meta tags must summarize the contents of your web page. Search engines use this description to form a snippet to tell the visitor about what they can expect on the page.
Nowadays Meta Tags may not have much impact on the ranking but definitely, help in conversions. Normally you should use your focused keyword in meta description so that when a visitor sees the snippet formed by Google, they become aware of what to expect on your webpage and with this information when they visit your webpage and find relevant contents, the chances of conversion are very high.
You must ensure use of the targeted keyword in Meta description in such a way that searchers are encouraged to click your website’s Link.
Does SSL help SEO?
SSL stands for Secure Sockets Layer and is used for establishing an encrypted connection between the web browser and web server using SSL certificate. This SSL certificate creates a padlock using two cryptographic keys.
Sites with SSL certificates use https protocol. Https stands for Hypertext Transport Protocol security.
Secure websites can protect a user’s connection by securing information in three layers i.e Encryption, Data integrity and authentication.
In 2014, Google updated its algorithm towards Https sites and they get slightly higher ranking. In 2015 there was a statement from Google about Https tiebreaker indicating that if two websites are equivalent in speed, content and tags etc., then the site which is on https protocol will get ranking advantage.
At present only 1% of websites may be using https but 40% of Google organic search on the first page goes in favour of https.
Is Https good for SEO? Https at present may not be a major ranking factor but definitely, help in increased traffic. Increased organic and Targetted Traffic lays the foundation for successful Business