Importance of a Good Title
The importance of first impressions cannot be underestimated. On marketing platforms like eBay, a buyer’s first impression about the item is usually the title of an auction listing. Auction titles are a seller’s first chance to really interact with the buyers to grab their attention and entice them to click the link and learn more about the merchandise.
If the auction title is attractive and unique, it will bring more business. If it’s bad, it can get your auction ignored – or even removed.
Have an Honest Look:
Take an honest look at your auction titles. Are the titles little looking very dull and are on the bland side.
Do they provide enough information to readers in exciting terms?
You would like to convince the buyers to click on your auction without annoying them. Filling a title with excessive punctuation and special characters without any reason other than to attract attention quite often backfires.
Some eBay auction titles are so rubbish that it’s hard to tell exactly what is being offered for sale. If a buyer finds your auction titles unpleasant, they will go with a more readable auction title from a competitor.
It would be a shame to lose business just because your auction titles were too gibberish or too outlandish.
How to write a good Title?
Do a search for successful auctions for items like the ones you sell.
Look at the auction titles for inspiration. You will likely find that most of the high winners were well-written, and included specific item details. If you are selling a branded Item name, say so in the title. If it’s new and has never been used or worn out, put that in the title as well.
Details make the difference between buyers clicking on your item or someone else’s. Never assume that all potential buyers will search for an item’s proper spelling. Typographical errors happen all the time. There are a lot of Free tools like Fatfingers.Com, you can use to find most common misspellings on eBay search terms. In the following image, I have misspelt the word acoustic and Fatfingers.com have some results to show.
Sometimes You might want to drop one or two of these in your auction title, just in case. (Incidentally, you may also like to use misspelt searches to find low-cost items to buy and resell. Typos in titles reduce the number of bids on items, which you can use to your advantage.)
Alternate spellings should also be utilized. For example, if you’re selling a computer on eBay, you might state that it has a 100 gig hard drive, a 100GB HD, a 100GB disk, and so on. Try to think of all those terms that a buyer would actually search for, and use more than one of them.
What to Avoid writing? | eBay would actually remove the auction?
Do not try stuffing the title with lots of keywords that will show up often in searches, but have no relevance to the actual item. For example, a seller wants to sell a Green Bay Packers football jersey. In the auction title, the seller also lists the names of tens of other pro football teams so that their auction will turn up in more searches because of it. However, buyers who search for a Dallas Cowboys football jersey will be frustrated when they come across the keyword-stuffed listing and find that it’s not what they were looking for. Therefore, keyword stuffing is a bad idea. And it may even lead to your account suspension. Auction titles are the very first layer of marketing your merchandise on eBay.
Of course, your superior quality items and commendable after sales service will keep customers coming back for more, but you need great titles to attract them in the first place.
In case you need more information, Just Feel Free to drop a comment below.